The Robert Collier Letter Book

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Health & Well Being, Self Help, Self Improvement, Creativity
Cover of the book The Robert Collier Letter Book by Robert Collier, Reading Essentials
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Author: Robert Collier ISBN: 9788832599893
Publisher: Reading Essentials Publication: May 4, 2019
Imprint: Language: English
Author: Robert Collier
ISBN: 9788832599893
Publisher: Reading Essentials
Publication: May 4, 2019
Imprint:
Language: English

First published in 1931, The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

First published in 1931, The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

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