The Rise of the New East

Business Strategies for Success in a World of Increasing Complexity

Business & Finance, Economics, International Economics
Cover of the book The Rise of the New East by B. Simpfendorfer, Palgrave Macmillan UK
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Author: B. Simpfendorfer ISBN: 9781137370068
Publisher: Palgrave Macmillan UK Publication: June 27, 2014
Imprint: Palgrave Macmillan Language: English
Author: B. Simpfendorfer
ISBN: 9781137370068
Publisher: Palgrave Macmillan UK
Publication: June 27, 2014
Imprint: Palgrave Macmillan
Language: English

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

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Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

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