The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management

Challenges, Dilemmas, and Opportunities for Corporate Management

Business & Finance, Industries & Professions, Industries
Cover of the book The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management by Louis E. V. Nevaer, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Louis E. V. Nevaer ISBN: 9781317454816
Publisher: Taylor and Francis Publication: June 3, 2015
Imprint: Routledge Language: English
Author: Louis E. V. Nevaer
ISBN: 9781317454816
Publisher: Taylor and Francis
Publication: June 3, 2015
Imprint: Routledge
Language: English

Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.

More books from Taylor and Francis

Cover of the book Architecture, Travellers and Writers by Louis E. V. Nevaer
Cover of the book Higher Education in Nazi Germany (RLE Responding to Fascism by Louis E. V. Nevaer
Cover of the book International Legal Personality by Louis E. V. Nevaer
Cover of the book Why Nations Go to War by Louis E. V. Nevaer
Cover of the book Licensing in Libraries by Louis E. V. Nevaer
Cover of the book China Since the 'Gang of Four' by Louis E. V. Nevaer
Cover of the book Fiber Optic Reference Guide by Louis E. V. Nevaer
Cover of the book War, Peace and Progress in the 21st Century by Louis E. V. Nevaer
Cover of the book Lionel Robbins on the Principles of Economic Analysis by Louis E. V. Nevaer
Cover of the book Innovation and Tourism Destination Development by Louis E. V. Nevaer
Cover of the book Rethinking Learning in an Age of Digital Fluency by Louis E. V. Nevaer
Cover of the book The Green Screen Handbook by Louis E. V. Nevaer
Cover of the book Political Change in Thailand by Louis E. V. Nevaer
Cover of the book Contemporary Psychodrama by Louis E. V. Nevaer
Cover of the book Exchange Rate Efficiency and the Behavior of International Asset Markets (Routledge Revivals) by Louis E. V. Nevaer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy