The Reputable Firm

How Digitalization of Communication Is Revolutionizing Reputation Management

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Management & Leadership, Management
Cover of the book The Reputable Firm by Pekka Aula, Jouni Heinonen, Springer International Publishing
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Author: Pekka Aula, Jouni Heinonen ISBN: 9783319220086
Publisher: Springer International Publishing Publication: October 19, 2015
Imprint: Springer Language: English
Author: Pekka Aula, Jouni Heinonen
ISBN: 9783319220086
Publisher: Springer International Publishing
Publication: October 19, 2015
Imprint: Springer
Language: English

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.

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