The Renovation Direction of Super Brand Mall

After years of rapid development, China’s retail industry has made great progress. In recent years, shopping center boom is an obvious example. Shopping has become a new hot spot in China’s retail industry, which has not only attracted the attention of their domestic business, but also attracted the attention of international retail giants. But after all, the domestic shopping center is still in the embryonic period. Due to lack of mature and successful experiences to guide the theory of reference and mature talents, shopping center industry in the development process, is still difficult. And Super Brand Mall is the typical case in China. For SBM it must continuously seek to identify the emerging trends, interpret, assimilate, and address them in its retail spaces. Failure to re-invent and stay relevant to the emerging trends would relegate SBM to an awkward situation. This book seeks to answer the question of how Super Brand Mall develops and what we can expect from this center of consumption in the near future. We analysis the key success factors of a shopping mall, and make some suggestions for SBM, based on the factor analysis.