The Public Relations Strategic Toolkit

An Essential Guide to Successful Public Relations Practice

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Public Relations Strategic Toolkit by Heather Yaxley, Alison Theaker, Taylor and Francis
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Author: Heather Yaxley, Alison Theaker ISBN: 9781317192725
Publisher: Taylor and Francis Publication: October 12, 2017
Imprint: Routledge Language: English
Author: Heather Yaxley, Alison Theaker
ISBN: 9781317192725
Publisher: Taylor and Francis
Publication: October 12, 2017
Imprint: Routledge
Language: English

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured  to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.

The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include:

  • definitions of key terms
  • contemporary case studies
  • interviews with practitioners
  • handy checklists
  • practical activities and assignments.

By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured  to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.

The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include:

By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.

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