The Psychology of Television

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book The Psychology of Television by John Condry, Taylor and Francis
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Author: John Condry ISBN: 9781351226769
Publisher: Taylor and Francis Publication: October 3, 2017
Imprint: Routledge Language: English
Author: John Condry
ISBN: 9781351226769
Publisher: Taylor and Francis
Publication: October 3, 2017
Imprint: Routledge
Language: English

This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.

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