The Psychology of Graphic Images

Seeing, Drawing, Communicating

Nonfiction, Health & Well Being, Psychology, Cognitive Psychology
Cover of the book The Psychology of Graphic Images by Manfredo Massironi, Translated by N Bruno, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Manfredo Massironi, Translated by N Bruno ISBN: 9781135679361
Publisher: Taylor and Francis Publication: August 1, 2001
Imprint: Psychology Press Language: English
Author: Manfredo Massironi, Translated by N Bruno
ISBN: 9781135679361
Publisher: Taylor and Francis
Publication: August 1, 2001
Imprint: Psychology Press
Language: English

This book explores the nature of one of the most ancient tools for nonverbal communication: drawings. They are naturally adaptable enough to meet an incredibly wide range of communication needs. But how exactly do they do their job so well?

Avoiding the kinds of aesthetic rankings of different graphic domains so often made by art historians and critics, Manfredo Massironi considers an extensive and representative sample of graphic applications with an open mind. He finds a deep mutuality between the material components of images and the activation of the perceptual and cognitive processes that create and decipher them.

Massironi first examines the material components themselves: the mark or line, the plane of representation (the angle formed by the actual drawing surface and the depicted objects), and the position of the viewpoint relative to the depicted objects. The roles played by these three components are independent of the content of the drawing; they function in the same way in concrete and abstract representations. He then closely scrutinizes the choices made by the person planning and executing the drawings. Given that any object can be depicted in an infinite number of different ways, the drawer performs continuous work emphasizing and excluding different features. The choices are typically unconscious and guided by his or her communicative goals. A successful graph, be it simple or complex, is always successful precisely because the emphasized features are far fewer in number than the excluded ones. Finally, he analyzes the perceptual and cognitive integrations made by the viewer.

Drawings are not simply tools for communication but important instruments for investigating reality and its structure. Richly illustrated, the book includes a series of graphic exercises that enable readers to get a sense of their own perceptual and cognitive activity when inspecting images. Massironi's pathbreaking taxonomy of graphic productions will illuminate all the processes involved in producing and understanding graphic images for a wide audience, in fields ranging from perceptual and cognitive psychology through human factors and graphic design to architecture and art history.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores the nature of one of the most ancient tools for nonverbal communication: drawings. They are naturally adaptable enough to meet an incredibly wide range of communication needs. But how exactly do they do their job so well?

Avoiding the kinds of aesthetic rankings of different graphic domains so often made by art historians and critics, Manfredo Massironi considers an extensive and representative sample of graphic applications with an open mind. He finds a deep mutuality between the material components of images and the activation of the perceptual and cognitive processes that create and decipher them.

Massironi first examines the material components themselves: the mark or line, the plane of representation (the angle formed by the actual drawing surface and the depicted objects), and the position of the viewpoint relative to the depicted objects. The roles played by these three components are independent of the content of the drawing; they function in the same way in concrete and abstract representations. He then closely scrutinizes the choices made by the person planning and executing the drawings. Given that any object can be depicted in an infinite number of different ways, the drawer performs continuous work emphasizing and excluding different features. The choices are typically unconscious and guided by his or her communicative goals. A successful graph, be it simple or complex, is always successful precisely because the emphasized features are far fewer in number than the excluded ones. Finally, he analyzes the perceptual and cognitive integrations made by the viewer.

Drawings are not simply tools for communication but important instruments for investigating reality and its structure. Richly illustrated, the book includes a series of graphic exercises that enable readers to get a sense of their own perceptual and cognitive activity when inspecting images. Massironi's pathbreaking taxonomy of graphic productions will illuminate all the processes involved in producing and understanding graphic images for a wide audience, in fields ranging from perceptual and cognitive psychology through human factors and graphic design to architecture and art history.

More books from Taylor and Francis

Cover of the book Group Relations Work by Manfredo Massironi, Translated by N Bruno
Cover of the book Hillslope Form by Manfredo Massironi, Translated by N Bruno
Cover of the book Suleyman the Magnificent and His Age by Manfredo Massironi, Translated by N Bruno
Cover of the book God, Human Nature and Education for Peace by Manfredo Massironi, Translated by N Bruno
Cover of the book Organisation for Economic Co-operation and Development (OECD) by Manfredo Massironi, Translated by N Bruno
Cover of the book Business in Emerging Latin America by Manfredo Massironi, Translated by N Bruno
Cover of the book Manipulating Courts in New Democracies by Manfredo Massironi, Translated by N Bruno
Cover of the book Word Wheels by Manfredo Massironi, Translated by N Bruno
Cover of the book The Routledge Introduction to Qur'anic Arabic by Manfredo Massironi, Translated by N Bruno
Cover of the book Organization Stability and Process by Manfredo Massironi, Translated by N Bruno
Cover of the book Computing in Architectural Practice by Manfredo Massironi, Translated by N Bruno
Cover of the book Technology Infrastructure by Manfredo Massironi, Translated by N Bruno
Cover of the book Modularity and the Motor theory of Speech Perception by Manfredo Massironi, Translated by N Bruno
Cover of the book Owl of Minerva by Manfredo Massironi, Translated by N Bruno
Cover of the book The International Criminal Court by Manfredo Massironi, Translated by N Bruno
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy