The Promiscuity of Network Culture

Queer Theory and Digital Media

Nonfiction, Social & Cultural Studies, Social Science, Gender Studies, Computers, Internet
Cover of the book The Promiscuity of Network Culture by Robert Payne, Taylor and Francis
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Author: Robert Payne ISBN: 9781317597179
Publisher: Taylor and Francis Publication: December 5, 2014
Imprint: Routledge Language: English
Author: Robert Payne
ISBN: 9781317597179
Publisher: Taylor and Francis
Publication: December 5, 2014
Imprint: Routledge
Language: English

Liking, sharing, friending, going viral: what would it mean to recognize these current modes of media interaction as promiscuous? In a contemporary network culture characterized by a proliferation of new forms of intimate mediated sociality, this book argues that promiscuity is a new standard of user engagement. Intimate relations among media users and between users and their media are increasingly structured by an entrepreneurial logic and put to work for the economic interests of media corporations. But these multiple intimacies can also be understood as technologies of promiscuous desire serving both to liberalize mediated social connection and to contain it within normative frames of value. Payne brings crucial questions of gender, sexuality, intimacy, and attention back into conversation with recent thinking on network culture and social media, identifying the queer undercurrents of these current media dynamics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Liking, sharing, friending, going viral: what would it mean to recognize these current modes of media interaction as promiscuous? In a contemporary network culture characterized by a proliferation of new forms of intimate mediated sociality, this book argues that promiscuity is a new standard of user engagement. Intimate relations among media users and between users and their media are increasingly structured by an entrepreneurial logic and put to work for the economic interests of media corporations. But these multiple intimacies can also be understood as technologies of promiscuous desire serving both to liberalize mediated social connection and to contain it within normative frames of value. Payne brings crucial questions of gender, sexuality, intimacy, and attention back into conversation with recent thinking on network culture and social media, identifying the queer undercurrents of these current media dynamics.

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