The Problem of Political Marketing

Nonfiction, Social & Cultural Studies, Political Science, Politics, History & Theory
Cover of the book The Problem of Political Marketing by Dr Heather Savigny, Bloomsbury Publishing
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Author: Dr Heather Savigny ISBN: 9781441192028
Publisher: Bloomsbury Publishing Publication: November 3, 2011
Imprint: Continuum Language: English
Author: Dr Heather Savigny
ISBN: 9781441192028
Publisher: Bloomsbury Publishing
Publication: November 3, 2011
Imprint: Continuum
Language: English

Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following:
* Why have politicians adopted political marketing? What are the contextual factors that have led to this?
* How does the political marketing literature model this activity?
* What are the underlying assumptions of these models
* How does political marketing affect democracy?
* How is political marketing best conceptualised and understood in light of this critical analysis?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following:
* Why have politicians adopted political marketing? What are the contextual factors that have led to this?
* How does the political marketing literature model this activity?
* What are the underlying assumptions of these models
* How does political marketing affect democracy?
* How is political marketing best conceptualised and understood in light of this critical analysis?

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