The Powers
Ten Factors for Building an Exponentially More Powerful Brand
Business & Finance, Management & Leadership, Planning & Forecasting, Business Reference
| Author: | Tony Wessling, Peter van Aartrijk | ISBN: | 9781683509967 |
| Publisher: | Morgan James Publishing | Publication: | September 4, 2018 |
| Imprint: | Morgan James Publishing | Language: | English |
| Author: | Tony Wessling, Peter van Aartrijk |
| ISBN: | 9781683509967 |
| Publisher: | Morgan James Publishing |
| Publication: | September 4, 2018 |
| Imprint: | Morgan James Publishing |
| Language: | English |
Contains latest thinking for the perennial challenge faced by every business large or small: how to brand effectively
Based on authors’ combined four decades of experience on the marketing and branding front lines
Contains dozens of practical case studies featuring companies in a wide variety of industries
Written in an accessible, easy-to-read style that appeals to business professionals in many different positions and functions within a company
Outlines an immediately actionable process for developing or improving a company’s brand
Aimed squarely at the market of nearly 200,000 middle-market businesses in the U.S. alone, this book shows C-suite leaders how their company can stand out against the competition and resonate better with customers
Instant appeal to the millions of marketing and branding professionals around the world.
Contains latest thinking for the perennial challenge faced by every business large or small: how to brand effectively
Based on authors’ combined four decades of experience on the marketing and branding front lines
Contains dozens of practical case studies featuring companies in a wide variety of industries
Written in an accessible, easy-to-read style that appeals to business professionals in many different positions and functions within a company
Outlines an immediately actionable process for developing or improving a company’s brand
Aimed squarely at the market of nearly 200,000 middle-market businesses in the U.S. alone, this book shows C-suite leaders how their company can stand out against the competition and resonate better with customers
Instant appeal to the millions of marketing and branding professionals around the world.
