The Power Within

Internal Communications, an Executive's Edge in Business Strategy

Nonfiction, Reference & Language, Reference
Cover of the book The Power Within by Torin M. Lee, Michelle S. Morris, Xlibris US
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Author: Torin M. Lee, Michelle S. Morris ISBN: 9781469177502
Publisher: Xlibris US Publication: May 8, 2012
Imprint: Xlibris US Language: English
Author: Torin M. Lee, Michelle S. Morris
ISBN: 9781469177502
Publisher: Xlibris US
Publication: May 8, 2012
Imprint: Xlibris US
Language: English

Two experts in business communications have written a practical, concise guide on how internal communications can and should be a strategic business investment -- all in direct and plain language. This is a focused approach where business leaders and communications professionals alike are guided through the process and the logic that the authors have used to help increase revenue exponentially and decrease time to reach business objectives by up to 50 percent. Underlying Michelle S. Morris and Torin M. Lees The Power Within is a winning book on power. The power of getting the attention, capturing the imagination, and aligning an entire workforce behind the direction the leader wants to go. The authors persuasively argue that internal communications is a key pillar in the foundation of an effective and successful business. They go several steps further on the road by sharing this focused and measurable approach, an approach that says communications itself is part of the framework for business success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Two experts in business communications have written a practical, concise guide on how internal communications can and should be a strategic business investment -- all in direct and plain language. This is a focused approach where business leaders and communications professionals alike are guided through the process and the logic that the authors have used to help increase revenue exponentially and decrease time to reach business objectives by up to 50 percent. Underlying Michelle S. Morris and Torin M. Lees The Power Within is a winning book on power. The power of getting the attention, capturing the imagination, and aligning an entire workforce behind the direction the leader wants to go. The authors persuasively argue that internal communications is a key pillar in the foundation of an effective and successful business. They go several steps further on the road by sharing this focused and measurable approach, an approach that says communications itself is part of the framework for business success.

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