The Power of Customer Misbehavior

Drive Growth and Innovation by Learning from Your Customers

Business & Finance, Marketing & Sales, Research, Public Relations
Cover of the book The Power of Customer Misbehavior by M. Fisher, M. Abbott, Kalle Lyytinen, Palgrave Macmillan UK
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Author: M. Fisher, M. Abbott, Kalle Lyytinen ISBN: 9781137348920
Publisher: Palgrave Macmillan UK Publication: November 1, 2013
Imprint: Palgrave Macmillan Language: English
Author: M. Fisher, M. Abbott, Kalle Lyytinen
ISBN: 9781137348920
Publisher: Palgrave Macmillan UK
Publication: November 1, 2013
Imprint: Palgrave Macmillan
Language: English

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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