The Power of Customer Misbehavior

Drive Growth and Innovation by Learning from Your Customers

Business & Finance, Marketing & Sales, Research, Public Relations
Cover of the book The Power of Customer Misbehavior by M. Fisher, M. Abbott, Kalle Lyytinen, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: M. Fisher, M. Abbott, Kalle Lyytinen ISBN: 9781137348920
Publisher: Palgrave Macmillan UK Publication: November 1, 2013
Imprint: Palgrave Macmillan Language: English
Author: M. Fisher, M. Abbott, Kalle Lyytinen
ISBN: 9781137348920
Publisher: Palgrave Macmillan UK
Publication: November 1, 2013
Imprint: Palgrave Macmillan
Language: English

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

More books from Palgrave Macmillan UK

Cover of the book The Portfolio Theorists by M. Fisher, M. Abbott, Kalle Lyytinen
Cover of the book Latin American Business Cultures by M. Fisher, M. Abbott, Kalle Lyytinen
Cover of the book The Foreign Aid Regime by M. Fisher, M. Abbott, Kalle Lyytinen
Cover of the book Islam, Security and Television News by M. Fisher, M. Abbott, Kalle Lyytinen
Cover of the book The Scale of Interest Organization in Democratic Politics by M. Fisher, M. Abbott, Kalle Lyytinen
Cover of the book Phenomenology of the Embodied Organization by M. Fisher, M. Abbott, Kalle Lyytinen
Cover of the book BBC Sport in Black and White by M. Fisher, M. Abbott, Kalle Lyytinen
Cover of the book Geographies of Forced Eviction by M. Fisher, M. Abbott, Kalle Lyytinen
Cover of the book The Passion and Discipline of Strategy by M. Fisher, M. Abbott, Kalle Lyytinen
Cover of the book James Hogg and British Romanticism by M. Fisher, M. Abbott, Kalle Lyytinen
Cover of the book The Industrialisation of Soviet Russia Volume 7: The Soviet Economy and the Approach of War, 1937–1939 by M. Fisher, M. Abbott, Kalle Lyytinen
Cover of the book Queering Criminology by M. Fisher, M. Abbott, Kalle Lyytinen
Cover of the book The Middle East Economies in Times of Transition by M. Fisher, M. Abbott, Kalle Lyytinen
Cover of the book European Cinema and Television by M. Fisher, M. Abbott, Kalle Lyytinen
Cover of the book Societal Actors in European Integration by M. Fisher, M. Abbott, Kalle Lyytinen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy