The Politics of Shopping

What Consumers Learn about Identity, Globalization, and Social Change

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book The Politics of Shopping by Kaela Jubas, Taylor and Francis
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Author: Kaela Jubas ISBN: 9781315417479
Publisher: Taylor and Francis Publication: June 16, 2016
Imprint: Routledge Language: English
Author: Kaela Jubas
ISBN: 9781315417479
Publisher: Taylor and Francis
Publication: June 16, 2016
Imprint: Routledge
Language: English

This revised version of Kaela Jubas’ award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described “radical” shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas’s study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This revised version of Kaela Jubas’ award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described “radical” shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas’s study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.

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