The Political Marketing Game

Nonfiction, Social & Cultural Studies, Political Science, Government, Democracy, Business & Finance, Industries & Professions, Industries
Cover of the book The Political Marketing Game by J. Lees-Marshment, Palgrave Macmillan UK
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Author: J. Lees-Marshment ISBN: 9780230299511
Publisher: Palgrave Macmillan UK Publication: March 29, 2011
Imprint: Palgrave Macmillan Language: English
Author: J. Lees-Marshment
ISBN: 9780230299511
Publisher: Palgrave Macmillan UK
Publication: March 29, 2011
Imprint: Palgrave Macmillan
Language: English

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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