The People's Car

a global history of the Volkswagen Beetle

Nonfiction, History, Germany, Business & Finance, Industries & Professions, Industries, Modern, 20th Century
Cover of the book The People's Car by Bernhard Rieger, Harvard University Press
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Author: Bernhard Rieger ISBN: 9780674075757
Publisher: Harvard University Press Publication: April 9, 2013
Imprint: Harvard University Press Language: English
Author: Bernhard Rieger
ISBN: 9780674075757
Publisher: Harvard University Press
Publication: April 9, 2013
Imprint: Harvard University Press
Language: English

Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.

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Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.

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