The New Social Game

Sharing Economy and Digital Revolution: Into the Change of Consumers' Habit

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises, Economics, Development & Growth
Cover of the book The New Social Game by Francesca De Canio, Davide Pellegrini, Bocconi University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Francesca De Canio, Davide Pellegrini ISBN: 9788885486164
Publisher: Bocconi University Press Publication: December 1, 2017
Imprint: Bocconi University Press Language: English
Author: Francesca De Canio, Davide Pellegrini
ISBN: 9788885486164
Publisher: Bocconi University Press
Publication: December 1, 2017
Imprint: Bocconi University Press
Language: English

The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between the roles of customer and citizen, the book develops a new theory of convergence and tests it through a dedicated model of a so-called “co-value chain”. This model is applied to a large number of recent case histories, discussing the implications for management. In many cases, companies are mere facilitators of the service, while consumers are channel leaders and drivers of the service production and consumption. Such collaborative consumption is investigated in detail in the empirical section at the end of the book, through an analysis of Blablacar and Airbnb.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between the roles of customer and citizen, the book develops a new theory of convergence and tests it through a dedicated model of a so-called “co-value chain”. This model is applied to a large number of recent case histories, discussing the implications for management. In many cases, companies are mere facilitators of the service, while consumers are channel leaders and drivers of the service production and consumption. Such collaborative consumption is investigated in detail in the empirical section at the end of the book, through an analysis of Blablacar and Airbnb.

More books from Development & Growth

Cover of the book Stirring It Up by Francesca De Canio, Davide Pellegrini
Cover of the book Fundamentale Mobilfunkinnovationen in Deutschland by Francesca De Canio, Davide Pellegrini
Cover of the book Küçük İşlerle Büyük Para Kazanmanın Yolları by Francesca De Canio, Davide Pellegrini
Cover of the book Summary: The Innovation Secrets of Steve Jobs - Carmine Gallo by Francesca De Canio, Davide Pellegrini
Cover of the book The Processes and Practices of Fair Trade by Francesca De Canio, Davide Pellegrini
Cover of the book Past Performance Handbook by Francesca De Canio, Davide Pellegrini
Cover of the book Rethinking Culture by Francesca De Canio, Davide Pellegrini
Cover of the book Infinite Value Proposition by Francesca De Canio, Davide Pellegrini
Cover of the book The Art of Marketing & Promotion: How Sun Tzu Can Improve Your Business Success by Francesca De Canio, Davide Pellegrini
Cover of the book Kings, Country and Constitutions by Francesca De Canio, Davide Pellegrini
Cover of the book Anarchy, Inc.: Profiting in a Decentralized World with Artificial Intelligence and Blockchain by Patrick Schwerdtfeger by Francesca De Canio, Davide Pellegrini
Cover of the book Liberté, égalité, fraternité et esprit d'entreprise by Francesca De Canio, Davide Pellegrini
Cover of the book Italia Utopia Di Cambiamento by Francesca De Canio, Davide Pellegrini
Cover of the book Endogenous Development by Francesca De Canio, Davide Pellegrini
Cover of the book Recipe for Success by Francesca De Canio, Davide Pellegrini
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy