The New Market Leaders

Who's Winning and How in the Battle for Customers

Business & Finance, Marketing & Sales
Cover of the book The New Market Leaders by Fred Wiersema, Free Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Fred Wiersema ISBN: 9780743217415
Publisher: Free Press Publication: April 18, 2002
Imprint: Free Press Language: English
Author: Fred Wiersema
ISBN: 9780743217415
Publisher: Free Press
Publication: April 18, 2002
Imprint: Free Press
Language: English

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart.
After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart.
After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.

More books from Free Press

Cover of the book Acts of Will by Fred Wiersema
Cover of the book The Mother Who Stayed by Fred Wiersema
Cover of the book In the Belly of the Green Bird by Fred Wiersema
Cover of the book The Bell Curve by Fred Wiersema
Cover of the book Mind Your X's and Y's by Fred Wiersema
Cover of the book The Heart of the Soul by Fred Wiersema
Cover of the book For the Common Defense by Fred Wiersema
Cover of the book Telecosm by Fred Wiersema
Cover of the book Brothers by Fred Wiersema
Cover of the book In the Valley of Mist by Fred Wiersema
Cover of the book Brand Leadership by Fred Wiersema
Cover of the book The Hidden Face of God by Fred Wiersema
Cover of the book How This Night Is Different by Fred Wiersema
Cover of the book Rights Talk by Fred Wiersema
Cover of the book 25 Poems To Celebrate the First Amendment by Fred Wiersema
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy