The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Management
Cover of the book The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer ISBN: 9780071782906
Publisher: McGraw-Hill Education Publication: June 15, 2012
Imprint: McGraw-Hill Education Language: English
Author: Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
ISBN: 9780071782906
Publisher: McGraw-Hill Education
Publication: June 15, 2012
Imprint: McGraw-Hill Education
Language: English

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations

Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market.

To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game.

Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD.
Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan.
Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations

Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market.

To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game.

Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD.
Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan.
Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.

More books from McGraw-Hill Education

Cover of the book Applied Physical Pharmacy 2/E by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Cover of the book Oracle Automatic Storage Management: Under-the-Hood & Practical Deployment Guide by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Cover of the book Portfolio Performance Measurement and Benchmarking, Chapter 11 - Fixed-Income Risk by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Cover of the book Insider Secrets to Financing Your Real Estate Investments: What Every Real Estate Investor Needs to Know About Finding and Financing Your Next Deal by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Cover of the book Building Financial Models, Chapter 13 - The Cash Sweep by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Cover of the book McGraw-Hill's SAT Vocabulary Flashcards by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Cover of the book Work without Stress: Building a Resilient Mindset for Lasting Success by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Cover of the book Delivering Business Intelligence with Microsoft SQL Server 2016, Fourth Edition by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Cover of the book Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Cover of the book McGraw-Hill Education 500 Regulation Questions for the CPA Exam by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Cover of the book Emergency Medicine Q&A: Pearls of Wisdom, Third Edition by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Cover of the book Stories from Spain/Historias de Espana, Second Edition by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Cover of the book Team Games for Trainers by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Cover of the book Pediatric Patient Safety and Quality Improvement by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Cover of the book Beginner's Guide to Reading Schematics, Third Edition by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy