The New Community Rules

Marketing on the Social Web

Nonfiction, Computers, Internet, Browsers, Application Software, Business Software, Business & Finance, Economics, Development & Growth
Cover of the book The New Community Rules by Tamar Weinberg, O'Reilly Media
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Author: Tamar Weinberg ISBN: 9781449379285
Publisher: O'Reilly Media Publication: July 1, 2009
Imprint: O'Reilly Media Language: English
Author: Tamar Weinberg
ISBN: 9781449379285
Publisher: O'Reilly Media
Publication: July 1, 2009
Imprint: O'Reilly Media
Language: English

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

  • Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
  • Learn the art of conversation marketing, and how social media thrives on honesty and transparency
  • Manage and enhance your online reputation through the social web
  • Tap into the increasingly influential video and podcasting market
  • Discover which tactics work -- and which don't -- by learning about what other marketers have tried

Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

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