The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]

Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes] by , ABC-CLIO
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781440833434
Publisher: ABC-CLIO Publication: September 19, 2016
Imprint: Praeger Language: English
Author:
ISBN: 9781440833434
Publisher: ABC-CLIO
Publication: September 19, 2016
Imprint: Praeger
Language: English

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising.

• Provides easy-to-read, accessible insights from both academic and industry experts that create frameworks for thinking about how to effectively connect with consumers today

• Examines how modern advertising works within our digitally focused, always-on-the-go society

Enables readers to understand how advertising and marketing has progressed to reach its current state as well as the many options available for connecting with and engaging consumers today and tomorrow

• Includes chapters written by luminaries ranging from Don E. Schultz, considered by most to be the father of integrated marketing communications, to Rishad Tobaccowala, chief strategist of Publicis Group and member of its Directoire+, one of the industry's leading visionaries

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising.

• Provides easy-to-read, accessible insights from both academic and industry experts that create frameworks for thinking about how to effectively connect with consumers today

• Examines how modern advertising works within our digitally focused, always-on-the-go society

Enables readers to understand how advertising and marketing has progressed to reach its current state as well as the many options available for connecting with and engaging consumers today and tomorrow

• Includes chapters written by luminaries ranging from Don E. Schultz, considered by most to be the father of integrated marketing communications, to Rishad Tobaccowala, chief strategist of Publicis Group and member of its Directoire+, one of the industry's leading visionaries

More books from ABC-CLIO

Cover of the book The Politics of Cancer: Malignant Indifference by
Cover of the book Read On … Romance: Reading Lists for Every Taste by
Cover of the book Listen to Pop! Exploring a Musical Genre by
Cover of the book The Post-Heroic Presidency: Leveraged Leadership in an Age of Limits, 2nd Edition by
Cover of the book U.S. Immigration Policy, Ethnicity, and Religion in American History by
Cover of the book The Central Intelligence Agency: An Encyclopedia of Covert Ops, Intelligence Gathering, and Spies [2 volumes] by
Cover of the book Youth Sports in America: The Most Important Issues in Youth Sports Today by
Cover of the book Popular Fads and Crazes Through American History [2 volumes] by
Cover of the book GMO Food: A Reference Handbook by
Cover of the book Faces around the World: A Cultural Encyclopedia of the Human Face by
Cover of the book Librarians, Historians, and New Opportunities for Discourse: A Guide for Clio's Helpers by
Cover of the book Mastering Subject Specialties: Practical Advice from the Field by
Cover of the book 50 Events That Shaped American Indian History: An Encyclopedia of the American Mosaic [2 volumes] by
Cover of the book Documents of the Chicano Movement by
Cover of the book The Underground Railroad: A Reference Guide by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy