The Myths of Creativity

The Truth About How Innovative Companies and People Generate Great Ideas

Business & Finance
Cover of the book The Myths of Creativity by David Burkus, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Burkus ISBN: 9781118729885
Publisher: Wiley Publication: September 26, 2013
Imprint: Jossey-Bass Language: English
Author: David Burkus
ISBN: 9781118729885
Publisher: Wiley
Publication: September 26, 2013
Imprint: Jossey-Bass
Language: English

How to get past the most common myths about creativity to design truly innovative strategies

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

  • Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?
  • Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth
  • Written by David Burkus, founder of popular leadership blog LDRLB

For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How to get past the most common myths about creativity to design truly innovative strategies

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

More books from Wiley

Cover of the book Medicine Management Skills for Nurses by David Burkus
Cover of the book China Inside Out by David Burkus
Cover of the book The Story of the Qur'an by David Burkus
Cover of the book Knowledge-Based Bioinformatics by David Burkus
Cover of the book The City by David Burkus
Cover of the book Mastering Global Corporate Governance by David Burkus
Cover of the book Encyclopedia of Special Education, Volume 2 by David Burkus
Cover of the book The Handbook of Race and Adult Education by David Burkus
Cover of the book SUMO Your Relationships by David Burkus
Cover of the book The Law of Higher Education by David Burkus
Cover of the book History of Life by David Burkus
Cover of the book The End of Business As Usual by David Burkus
Cover of the book Eating Clean For Dummies by David Burkus
Cover of the book Managing Foundations and Charitable Trusts by David Burkus
Cover of the book Bats and Human Health by David Burkus
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy