The Moderns

Midcentury American Graphic Design

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Typography, Criticism
Cover of the book The Moderns by Steven Heller, Greg D'Onofrio, ABRAMS
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Author: Steven Heller, Greg D'Onofrio ISBN: 9781683350125
Publisher: ABRAMS Publication: September 19, 2017
Imprint: Abrams Language: English
Author: Steven Heller, Greg D'Onofrio
ISBN: 9781683350125
Publisher: ABRAMS
Publication: September 19, 2017
Imprint: Abrams
Language: English

In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
 

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In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
 

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