The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone

Business & Finance, Human Resources & Personnel Management, Training, Nonfiction, Computers, Internet
Cover of the book The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone by Jed Alpert, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jed Alpert ISBN: 9780071788199
Publisher: McGraw-Hill Education Publication: April 13, 2012
Imprint: McGraw-Hill Education Language: English
Author: Jed Alpert
ISBN: 9780071788199
Publisher: McGraw-Hill Education
Publication: April 13, 2012
Imprint: McGraw-Hill Education
Language: English

One-to-One is transforming our world—here’ s how you can join the Revolution

What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging.

However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term—without disrupting your business or distracting your customers—you need to understand the bigger movement that’s underway.

The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

One-to-One is transforming our world—here’ s how you can join the Revolution

What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging.

However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term—without disrupting your business or distracting your customers—you need to understand the bigger movement that’s underway.

The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.

More books from McGraw-Hill Education

Cover of the book Lange Pharmacology Flashcards, Fourth Edition by Jed Alpert
Cover of the book OCA Java SE 8 Programmer I Exam Guide (Exams 1Z0-808) by Jed Alpert
Cover of the book Building Financial Models, Chapter 12 - The Cash Flow Statement by Jed Alpert
Cover of the book The Power of Positive Coaching: The Mindset and Habits to Inspire Winning Results and Relationships by Jed Alpert
Cover of the book CTS-I Certified Technology Specialist-Installation Exam Guide by Jed Alpert
Cover of the book The Ship and the Storm: Hurricane Mitch and the Loss of the Fantome by Jed Alpert
Cover of the book The Harvard Medical School Guide to Healthy Eating During Pregnancy by Jed Alpert
Cover of the book 5 Steps to a 5 500 AP U.S. Government and Politics Questions to Know by Test Day by Jed Alpert
Cover of the book Safeguarding And Child Protection For Nurses, Midwives And Health Visitors: A Practical Guide by Jed Alpert
Cover of the book Handbook of Critical Care and Emergency Ultrasound by Jed Alpert
Cover of the book Omiyage by Jed Alpert
Cover of the book The Ultimate Italian Review and Practice by Jed Alpert
Cover of the book CompTIA Linux+/LPIC-1 Certification All-in-One Exam Guide, Second Edition (Exams LX0-103 & LX0-104/101-400 & 102-400) by Jed Alpert
Cover of the book Portfolio Performance Measurement and Benchmarking, Chapter 8 - Estimating the Elements of the CAPM by Jed Alpert
Cover of the book Piping Handbook by Jed Alpert
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy