The Massage Therapist’S Handbook

A Practical Guide to the Business of Massage

This guide provides the beginning massage therapist with the tools to start, develop, and maintain a successful practice.

After nearly two decades of teaching at the Swedish Institute and maintaining a successful practice Michael Alicia, LMT, provides a practical manual to help beginning massage therapists establish a successful practice. The Massage Therapists Handbook navigates through the array of business decisions necessary to start a businessfrom what and where to practice to what to charge and when to work. It answers the basic questions of be-ginning a massage business.
How do you get clients? How do you keep clients? What do you need to be successful? How should you advertise? How do you stay healthy and balanced?

The Massage Therapists Handbook gives valuable advice gathered from successful therapists, explaining the everyday rigors of developing and maintaining a healthy and sustainable career in massage.

Michael Alicia has done a great job with a step-by-step book for starting a successful massage practice. Whether new to the field or a veteran, anyone wishing to improve their practice can benefit from his experience and guidelines. This text will serve as a great resource for years to come.
Jenn Sommermann, BS, LCMT, Professor of Business and Ethics, Swedish Institute