The Marvel Studios Phenomenon

Inside a Transmedia Universe

Nonfiction, Entertainment, Film, Direction & Production, Performing Arts, Business & Finance, Industries & Professions, Industries
Cover of the book The Marvel Studios Phenomenon by Martin Flanagan, Andrew Livingstone, Mike McKenny, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Martin Flanagan, Andrew Livingstone, Mike McKenny ISBN: 9781501311864
Publisher: Bloomsbury Publishing Publication: June 2, 2016
Imprint: Bloomsbury Academic Language: English
Author: Martin Flanagan, Andrew Livingstone, Mike McKenny
ISBN: 9781501311864
Publisher: Bloomsbury Publishing
Publication: June 2, 2016
Imprint: Bloomsbury Academic
Language: English

Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding.

The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding.

The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.

More books from Bloomsbury Publishing

Cover of the book The Gregory Sallust Series Starter by Martin Flanagan, Andrew Livingstone, Mike McKenny
Cover of the book The Interface between Competition and the Internal Market by Martin Flanagan, Andrew Livingstone, Mike McKenny
Cover of the book King Henry IV Part 2 by Martin Flanagan, Andrew Livingstone, Mike McKenny
Cover of the book Cowpens 1781 by Martin Flanagan, Andrew Livingstone, Mike McKenny
Cover of the book The Mapmaker and the Ghost by Martin Flanagan, Andrew Livingstone, Mike McKenny
Cover of the book Heidegger and Theology by Martin Flanagan, Andrew Livingstone, Mike McKenny
Cover of the book The Idea of Russia by Martin Flanagan, Andrew Livingstone, Mike McKenny
Cover of the book Power, Sect and State in Syria by Martin Flanagan, Andrew Livingstone, Mike McKenny
Cover of the book On Resistance by Martin Flanagan, Andrew Livingstone, Mike McKenny
Cover of the book Sikhism: A Guide for the Perplexed by Martin Flanagan, Andrew Livingstone, Mike McKenny
Cover of the book The Night Watch by Martin Flanagan, Andrew Livingstone, Mike McKenny
Cover of the book Crime Wave by Martin Flanagan, Andrew Livingstone, Mike McKenny
Cover of the book Modi and His Challenges by Martin Flanagan, Andrew Livingstone, Mike McKenny
Cover of the book Mini by Martin Flanagan, Andrew Livingstone, Mike McKenny
Cover of the book Left for Dead by Martin Flanagan, Andrew Livingstone, Mike McKenny
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy