The Marketisation of Higher Education and the Student as Consumer

Nonfiction, Reference & Language, Education & Teaching, Educational Theory, Educational Reform, Higher Education
Cover of the book The Marketisation of Higher Education and the Student as Consumer by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136908453
Publisher: Taylor and Francis Publication: October 4, 2010
Imprint: Routledge Language: English
Author:
ISBN: 9781136908453
Publisher: Taylor and Francis
Publication: October 4, 2010
Imprint: Routledge
Language: English

Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’.

Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining:

  • the international and financial context of marketisation
  • the new purposes of universities
  • the implications of university branding and promotion
  • league tables and student surveys vs. quality of education
  • the higher education market and distance learning
  • students as ‘active consumers’ in the co-creation of value
  • changing student experiences, demands and focus.

With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’.

Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining:

With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.

More books from Taylor and Francis

Cover of the book Cyprus between Late Antiquity and the Early Middle Ages (ca. 600–800) by
Cover of the book The Geography of Scientific Collaboration by
Cover of the book Current Morphology by
Cover of the book Turkmenistan: Strategies of Power, Dilemmas of Development by
Cover of the book Thatcher and Thatcherism by
Cover of the book Carl Jung and Maximus the Confessor on Psychic Development by
Cover of the book Regions of Risk by
Cover of the book The New Deal by
Cover of the book Shakespeare and the Question of Theory by
Cover of the book Unemployment Relief in Great Britain by
Cover of the book Storytelling and Imagination: Beyond Basic Literacy 8-14 by
Cover of the book Handbook Of Family Therapy by
Cover of the book Bisexual Women in the Twenty-First Century by
Cover of the book Children's Rights in Africa by
Cover of the book Furtwänler on Music by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy