The Long Tail from SmarterComics

Why the Future of Selling is Less of More

Business & Finance, Marketing & Sales
Cover of the book The Long Tail from SmarterComics by Chris Anderson, BookBaby
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Chris Anderson ISBN: 9781610829823
Publisher: BookBaby Publication: April 16, 2011
Imprint: Language: English
Author: Chris Anderson
ISBN: 9781610829823
Publisher: BookBaby
Publication: April 16, 2011
Imprint:
Language: English
Now in comic format, this 2006 New York Times bestseller introduced the business world to a future that’s already here. It explains why the focus of Internet commerce is not on hits but on misses—the long tail of the demand curve – and illuminates the reasons behind the success of niche operations like Amazon.com, iTunes, and Netflix. A must-read for every entrepreneur and manager! In the era of pre-Internet, businesses focused on providing lots of inventory items that were in high demand, but this left consumers searching for niche products that no one wanted to bother to provide. In the Internet era, the focus is on serving niche consumers, who collectively spend more on low-demand items than the public does on “hot” products. This entails an entirely different approach to mission and to marketing than the philosophy traditionally taught in business schools. Eric Schmidt, CEO of Google, says Anderson’s ideas “influence Google’s strategic thinking in a profound way.” We only recommend it for iPad users. iPhone/iPod touch users should refer to the SmarterComics iPhone App on iTunes.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Now in comic format, this 2006 New York Times bestseller introduced the business world to a future that’s already here. It explains why the focus of Internet commerce is not on hits but on misses—the long tail of the demand curve – and illuminates the reasons behind the success of niche operations like Amazon.com, iTunes, and Netflix. A must-read for every entrepreneur and manager! In the era of pre-Internet, businesses focused on providing lots of inventory items that were in high demand, but this left consumers searching for niche products that no one wanted to bother to provide. In the Internet era, the focus is on serving niche consumers, who collectively spend more on low-demand items than the public does on “hot” products. This entails an entirely different approach to mission and to marketing than the philosophy traditionally taught in business schools. Eric Schmidt, CEO of Google, says Anderson’s ideas “influence Google’s strategic thinking in a profound way.” We only recommend it for iPad users. iPhone/iPod touch users should refer to the SmarterComics iPhone App on iTunes.

More books from BookBaby

Cover of the book The Nameless by Chris Anderson
Cover of the book Sing to Me and I Will Hear You - A Love Story by Chris Anderson
Cover of the book LOVE QUOTES ULTIMATE COLLECTION: 1500+ Quotations With Special Inspirational 'SELF LOVE' SECTION by Chris Anderson
Cover of the book Wild Ginger by Chris Anderson
Cover of the book The Black Halo by Chris Anderson
Cover of the book Beneath A Dancing Star by Chris Anderson
Cover of the book Sassy Creek's Bunny Tales by Chris Anderson
Cover of the book The Artist by Chris Anderson
Cover of the book Stress Management by Chris Anderson
Cover of the book BlackJack Bomber by Chris Anderson
Cover of the book A Vampire Romance: Tangled by Chris Anderson
Cover of the book What I Learnt as an Analyst by Chris Anderson
Cover of the book GRANDPARENTS (Volume 2) : It Don't Come Easy by Chris Anderson
Cover of the book Target Prep by Chris Anderson
Cover of the book Scholar Mine by Chris Anderson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy