The Little Emperors’ New Toys

A Critical Inquiry into Children and Television in China

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science, Sociology
Cover of the book The Little Emperors’ New Toys by Bin Zhao, Springer Berlin Heidelberg
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Author: Bin Zhao ISBN: 9783642320484
Publisher: Springer Berlin Heidelberg Publication: January 4, 2013
Imprint: Springer Language: English
Author: Bin Zhao
ISBN: 9783642320484
Publisher: Springer Berlin Heidelberg
Publication: January 4, 2013
Imprint: Springer
Language: English

Drawing on original research I conducted in the late 1980s, the book argues for a critical approach to the study of children and television. It begins with critical reappraisals of previous empiricist and interpretative studies to set the ground for a different theoretical inquiry which links biography with history. The situated activity of children’s television viewing therefore has to be related to the broader historical and cultural formations in post-Mao China.  By way of a methodological  pluralism of questionnaire survey,  in-depth interviews and observation, the book provides the reader with a thorough critical analysis of the rise of the new commercial ethic in Chinese society in general, and in the sector of media and communications in particular, at the very historical turning point of the late 1980s. Soon after that, Deng Xiaoping made his significant tour to south China, reckoning  a big step forward towards further liberalization and started to form a brave new world in China ever since.

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View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Drawing on original research I conducted in the late 1980s, the book argues for a critical approach to the study of children and television. It begins with critical reappraisals of previous empiricist and interpretative studies to set the ground for a different theoretical inquiry which links biography with history. The situated activity of children’s television viewing therefore has to be related to the broader historical and cultural formations in post-Mao China.  By way of a methodological  pluralism of questionnaire survey,  in-depth interviews and observation, the book provides the reader with a thorough critical analysis of the rise of the new commercial ethic in Chinese society in general, and in the sector of media and communications in particular, at the very historical turning point of the late 1980s. Soon after that, Deng Xiaoping made his significant tour to south China, reckoning  a big step forward towards further liberalization and started to form a brave new world in China ever since.

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