The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises, Career Planning & Job Hunting, Entrepreneurship
Cover of the book The Lean Startup by Eric Ries, The Crown Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Eric Ries ISBN: 9780307887917
Publisher: The Crown Publishing Group Publication: September 13, 2011
Imprint: Currency Language: English
Author: Eric Ries
ISBN: 9780307887917
Publisher: The Crown Publishing Group
Publication: September 13, 2011
Imprint: Currency
Language: English

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

More books from The Crown Publishing Group

Cover of the book The Power of Broke by Eric Ries
Cover of the book Where There Is Love, There Is God by Eric Ries
Cover of the book Only Nuns Change Habits Overnight by Eric Ries
Cover of the book The Sermon on the Mount by Eric Ries
Cover of the book The Prayer of Jabez by Eric Ries
Cover of the book For Women Only, For Men Only, and For Couples Only Participant's Guide by Eric Ries
Cover of the book God Is More Than Enough by Eric Ries
Cover of the book A Flight of Arrows by Eric Ries
Cover of the book Scrap Everything by Eric Ries
Cover of the book Unafraid by Eric Ries
Cover of the book Saints Behaving Badly by Eric Ries
Cover of the book Peace in the Valley by Eric Ries
Cover of the book Jesus: Listening for His Voice by Eric Ries
Cover of the book The Art of Spiritual Listening by Eric Ries
Cover of the book Render Unto Caesar by Eric Ries
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy