The Internet Ideology
From A as in Advertising to Z as in Zipcar
Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Computers, Internet, Security, Advertising & Promotion
| Author: | Massimo Moruzzi | ISBN: | 1230003050828 |
| Publisher: | Massimo Moruzzi | Publication: | March 27, 2019 |
| Imprint: | Language: | English |
| Author: | Massimo Moruzzi |
| ISBN: | 1230003050828 |
| Publisher: | Massimo Moruzzi |
| Publication: | March 27, 2019 |
| Imprint: | |
| Language: | English |
Regardless of the question, the Internet is the answer. Or so we are told.
It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.
It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a private company.
According to many, the Internet, this jumble of servers and communication protocols, is the greatest invention ever. But is it really so? And wasn't the same thing said of inventions such as the telegraph, the radio, movie pictures, television or nuclear energy?
Today the Internet is winning. To the point that it seems natural that it should win. But is it so? Does the Internet have to win? Is the Internet's impact positive for society?
Perhaps it's time to clear our minds and talk about the Ideology of the Internet.
We will speak about...
Advertising
Apps
Big Data
Cloud
Disruption
Gamification
Hippies
Internet of Things
Jefferson (Thomas, non George)
Legge di Moore
Long Tail
LSD
Manifest Destiny
...and much much more!
Regardless of the question, the Internet is the answer. Or so we are told.
It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.
It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a private company.
According to many, the Internet, this jumble of servers and communication protocols, is the greatest invention ever. But is it really so? And wasn't the same thing said of inventions such as the telegraph, the radio, movie pictures, television or nuclear energy?
Today the Internet is winning. To the point that it seems natural that it should win. But is it so? Does the Internet have to win? Is the Internet's impact positive for society?
Perhaps it's time to clear our minds and talk about the Ideology of the Internet.
We will speak about...
Advertising
Apps
Big Data
Cloud
Disruption
Gamification
Hippies
Internet of Things
Jefferson (Thomas, non George)
Legge di Moore
Long Tail
LSD
Manifest Destiny
...and much much more!
![Cover of the book The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes] by Massimo Moruzzi](https://www.kuoky.com/images/2016/september/300x300/9781440833434-uzs3_300x.jpg)
