The Innovator's Cookbook

Essentials for Inventing What Is Next

Business & Finance, Economics, Development & Growth, Management & Leadership, Motivational, Entrepreneurship & Small Business, Entrepreneurship
Cover of the book The Innovator's Cookbook by , Penguin Publishing Group
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Author: ISBN: 9781101550380
Publisher: Penguin Publishing Group Publication: October 4, 2011
Imprint: Riverhead Books Language: English
Author:
ISBN: 9781101550380
Publisher: Penguin Publishing Group
Publication: October 4, 2011
Imprint: Riverhead Books
Language: English

From the New York Times bestselling author of How We Got To Now and Farsighted

Steven Johnson, author of Where Good Ideas Come From, Emergence, Everything Bad is Good for You, Mind Wide Open and Ghost Map, and an acknowledged bestselling leader on the subject of innovation, gathers - for a foundational text on the subject of innovation - essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From the New York Times bestselling author of How We Got To Now and Farsighted

Steven Johnson, author of Where Good Ideas Come From, Emergence, Everything Bad is Good for You, Mind Wide Open and Ghost Map, and an acknowledged bestselling leader on the subject of innovation, gathers - for a foundational text on the subject of innovation - essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

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