The Innovation Zone
How Great Companies Re-Innovate for Amazing Success
Business & Finance, Management & Leadership, Decision Making & Problem Solving, Leadership, Economics
| Author: | Thomas M. Koulopoulos | ISBN: | 9780891063704 |
| Publisher: | Quercus | Publication: | January 11, 2011 |
| Imprint: | Nicholas Brealey | Language: | English |
| Author: | Thomas M. Koulopoulos |
| ISBN: | 9780891063704 |
| Publisher: | Quercus |
| Publication: | January 11, 2011 |
| Imprint: | Nicholas Brealey |
| Language: | English |
Invent less. Innovate more. And join the next generation of successful global players.
Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companyâ??customer relationship, and carve out a path to global business success? Profiling dozens of todayâ??s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
Invent less. Innovate more. And join the next generation of successful global players.
Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companyâ??customer relationship, and carve out a path to global business success? Profiling dozens of todayâ??s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
