The Influential Fundraiser

Using the Psychology of Persuasion to Achieve Outstanding Results

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book The Influential Fundraiser by Bernard Ross, Clare Segal, Wiley
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Author: Bernard Ross, Clare Segal ISBN: 9780470472187
Publisher: Wiley Publication: December 22, 2008
Imprint: Jossey-Bass Language: English
Author: Bernard Ross, Clare Segal
ISBN: 9780470472187
Publisher: Wiley
Publication: December 22, 2008
Imprint: Jossey-Bass
Language: English

How to apply the latest developments in psychology and neurology for better fundraising and influencing skills

Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist.

Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How to apply the latest developments in psychology and neurology for better fundraising and influencing skills

Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist.

Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.

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