The Impact of YouTube on U.S. Politics

Nonfiction, Reference & Language, Language Arts, Communication, Computers, Internet, Social & Cultural Studies, Social Science
Cover of the book The Impact of YouTube on U.S. Politics by LaChrystal D. Ricke, Lexington Books
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Author: LaChrystal D. Ricke ISBN: 9780739183502
Publisher: Lexington Books Publication: August 14, 2014
Imprint: Lexington Books Language: English
Author: LaChrystal D. Ricke
ISBN: 9780739183502
Publisher: Lexington Books
Publication: August 14, 2014
Imprint: Lexington Books
Language: English

The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.

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