The HR Trailblazer: Unlock the Potential of Your Employer Brand

Business & Finance, Human Resources & Personnel Management
Cover of the book The HR Trailblazer: Unlock the Potential of Your Employer Brand by Christine McLeod, Jeff Waldman, eBookIt.com
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Author: Christine McLeod, Jeff Waldman ISBN: 9781456605452
Publisher: eBookIt.com Publication: October 14, 2011
Imprint: eBookIt.com Language: English
Author: Christine McLeod, Jeff Waldman
ISBN: 9781456605452
Publisher: eBookIt.com
Publication: October 14, 2011
Imprint: eBookIt.com
Language: English
How an organization conducts itself both externally towards its customers and internally towards its employees, its employer brand, has never been more important... and transparent.HR leaders know that the ability of customers, competitors and employees alike to evaluate the authenticity of brand messages has never been easier. By becoming knowledgeable about the fundamentals of employer branding and enabling the DELIVERY of that brand to create a vibrant organizational culture, HR leaders more than ever before have the potential for incredible reach, impact and leadership within their organizations.This guide introduces the process of evaluating, designing or influencing, and executing an employer brand strategy that aligns the brand message with workplace reality.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
How an organization conducts itself both externally towards its customers and internally towards its employees, its employer brand, has never been more important... and transparent.HR leaders know that the ability of customers, competitors and employees alike to evaluate the authenticity of brand messages has never been easier. By becoming knowledgeable about the fundamentals of employer branding and enabling the DELIVERY of that brand to create a vibrant organizational culture, HR leaders more than ever before have the potential for incredible reach, impact and leadership within their organizations.This guide introduces the process of evaluating, designing or influencing, and executing an employer brand strategy that aligns the brand message with workplace reality.

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