The Hardware Startup

Building Your Product, Business, and Brand

Business & Finance, Industries & Professions, Industries
Cover of the book The Hardware Startup by Renee DiResta, Brady Forrest, Ryan Vinyard, O'Reilly Media
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Author: Renee DiResta, Brady Forrest, Ryan Vinyard ISBN: 9781449371005
Publisher: O'Reilly Media Publication: May 20, 2015
Imprint: O'Reilly Media Language: English
Author: Renee DiResta, Brady Forrest, Ryan Vinyard
ISBN: 9781449371005
Publisher: O'Reilly Media
Publication: May 20, 2015
Imprint: O'Reilly Media
Language: English

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.

Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.

  • Validate your idea by learning the needs of potential users
  • Develop branding, marketing, and sales strategies early on
  • Form relationships with the right investment partners
  • Prototype early and often to ensure you're on the right path
  • Understand processes and pitfalls of manufacturing at scale
  • Jumpstart your business with the help of an accelerator
  • Learn strategies for pricing, marketing, and distribution
  • Be aware of the legal issues your new company may face
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.

Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.

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