The Handbook of Persuasion and Social Marketing [3 volumes]

Business & Finance, Business Reference, Business Ethics, Marketing & Sales
Cover of the book The Handbook of Persuasion and Social Marketing [3 volumes] by , ABC-CLIO
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781440804052
Publisher: ABC-CLIO Publication: December 17, 2014
Imprint: Praeger Language: English
Author:
ISBN: 9781440804052
Publisher: ABC-CLIO
Publication: December 17, 2014
Imprint: Praeger
Language: English

Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall.

This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall.

This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.

More books from ABC-CLIO

Cover of the book The Slow Book Revolution: Creating a New Culture of Reading on College Campuses and Beyond by
Cover of the book Floating Collections: A Collection Development Model for Long-Term Success by
Cover of the book The School Librarian as Curriculum Leader by
Cover of the book Consumer Survival: An Encyclopedia of Consumer Rights, Safety, and Protection [2 volumes] by
Cover of the book Beauty around the World: A Cultural Encyclopedia by
Cover of the book Using Images to Teach Critical Thinking Skills: Visual Literacy and Digital Photography by
Cover of the book Librarians and Educators Collaborating for Success: The International Perspective by
Cover of the book Studied Ignorance: How Curricular Censorship and Textbook Selection Are Dumbing Down American Education by
Cover of the book Protecting Intellectual Freedom and Privacy in Your School Library by
Cover of the book World Sports: A Reference Handbook by
Cover of the book A Day in a Working Life: 300 Trades and Professions through History [3 volumes] by
Cover of the book Brainstorm! Practice for Unrestricted Imagination and Original Thought by
Cover of the book Germany at War: 400 Years of Military History [4 volumes] by
Cover of the book The 1864 Franklin-Nashville Campaign: The Finishing Stroke by
Cover of the book Projecting the End of the American Dream: Hollywood's Visions of U.S. Decline by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy