The Handbook of Communication and Corporate Reputation

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Handbook of Communication and Corporate Reputation by , Wiley
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Author: ISBN: 9781118335499
Publisher: Wiley Publication: April 10, 2015
Imprint: Wiley-Blackwell Language: English
Author:
ISBN: 9781118335499
Publisher: Wiley
Publication: April 10, 2015
Imprint: Wiley-Blackwell
Language: English

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.

  • Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
  • Brings together state-of-the-art communication studies insights on corporate reputation
  • Identifies and addresses the lacunae in the research literature
  • Applies new theoretical frameworks to corporate reputation
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.

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