Author: | Kaye Sung Chon | ISBN: | 9781136752926 |
Publisher: | Taylor and Francis | Publication: | February 7, 2006 |
Imprint: | Routledge | Language: | English |
Author: | Kaye Sung Chon |
ISBN: | 9781136752926 |
Publisher: | Taylor and Francis |
Publication: | February 7, 2006 |
Imprint: | Routledge |
Language: | English |
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world-and what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world-and what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how