The Global Sport Economy

Contemporary Issues

Business & Finance, Economics, International, Industries & Professions, Industries, Nonfiction, Sports
Cover of the book The Global Sport Economy by , Taylor and Francis
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Author: ISBN: 9780429619731
Publisher: Taylor and Francis Publication: May 29, 2019
Imprint: Routledge Language: English
Author:
ISBN: 9780429619731
Publisher: Taylor and Francis
Publication: May 29, 2019
Imprint: Routledge
Language: English

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are.

Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour.

The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are.

Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour.

The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

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