The Functional Foods Revolution

Healthy People, Healthy Profits

Nonfiction, Science & Nature, Technology, Agriculture & Animal Husbandry
Cover of the book The Functional Foods Revolution by Julian Mellentin, Michael Heasman, Taylor and Francis
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Author: Julian Mellentin, Michael Heasman ISBN: 9781136534034
Publisher: Taylor and Francis Publication: October 14, 2014
Imprint: Routledge Language: English
Author: Julian Mellentin, Michael Heasman
ISBN: 9781136534034
Publisher: Taylor and Francis
Publication: October 14, 2014
Imprint: Routledge
Language: English

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.

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