The Fine Art of Success

How Learning Great Art Can Create Great Business

Nonfiction, Health & Well Being, Self Help, Self Improvement, Success
Cover of the book The Fine Art of Success by Jamie Anderson, Martin Kupp, Jörg Reckhenrich, Wiley
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Author: Jamie Anderson, Martin Kupp, Jörg Reckhenrich ISBN: 9781119992530
Publisher: Wiley Publication: May 9, 2011
Imprint: Wiley Language: English
Author: Jamie Anderson, Martin Kupp, Jörg Reckhenrich
ISBN: 9781119992530
Publisher: Wiley
Publication: May 9, 2011
Imprint: Wiley
Language: English

You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?

The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.

Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition.

With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?

The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.

Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition.

With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.

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