The Fashion Strategy: Key Techniques that Deliver Results

Business & Finance, Industries & Professions, Industries, Management & Leadership, Management
Cover of the book The Fashion Strategy: Key Techniques that Deliver Results by Miguel Hebrero, Miguel Hebrero
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Author: Miguel Hebrero ISBN: 9781370648078
Publisher: Miguel Hebrero Publication: November 3, 2017
Imprint: Smashwords Edition Language: English
Author: Miguel Hebrero
ISBN: 9781370648078
Publisher: Miguel Hebrero
Publication: November 3, 2017
Imprint: Smashwords Edition
Language: English

Why do some fashion organizations succeed and others don’t?
How do the best fashion brands achieve long lasting success?
What do the best fashion companies do that set them apart?
Why some companies make it to the top only to go bankrupt a few years later?
Is fashion dying? Some seem to think so. Or is it merely a matter of mismanagement? Ralph Lauren closed his flagship Polo store. But Amancio Ortega’s fashion empire is still strong, making him one of the richest men in the entire world across all industries.
In this book, we will examine what makes a great fashion company and brand. We look at five key dynamics from various perspectives:
•Leadership
•Problem solving
•Vision
•How we see our people
•Building creativity and innovation
There is no magic bullet that solves everything. There is no overnight success. But there are tested techniques that, when used consistently, build the momentum of an organization until it is unstoppable. It takes a certain amount of toughness to get there, and Michael Kors said it best, “fashion is not for sissies.”
Collaborators include:
Albert Puyol - CEO - LVMH, Women'secret, Brownie
Nikhil Nathwani - Retail Director - CH Carolina Herrera, Swarovski, The Body Shop
Camilla Amalie Wildfang - Design Manager - Bestseller HK Limited

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Why do some fashion organizations succeed and others don’t?
How do the best fashion brands achieve long lasting success?
What do the best fashion companies do that set them apart?
Why some companies make it to the top only to go bankrupt a few years later?
Is fashion dying? Some seem to think so. Or is it merely a matter of mismanagement? Ralph Lauren closed his flagship Polo store. But Amancio Ortega’s fashion empire is still strong, making him one of the richest men in the entire world across all industries.
In this book, we will examine what makes a great fashion company and brand. We look at five key dynamics from various perspectives:
•Leadership
•Problem solving
•Vision
•How we see our people
•Building creativity and innovation
There is no magic bullet that solves everything. There is no overnight success. But there are tested techniques that, when used consistently, build the momentum of an organization until it is unstoppable. It takes a certain amount of toughness to get there, and Michael Kors said it best, “fashion is not for sissies.”
Collaborators include:
Albert Puyol - CEO - LVMH, Women'secret, Brownie
Nikhil Nathwani - Retail Director - CH Carolina Herrera, Swarovski, The Body Shop
Camilla Amalie Wildfang - Design Manager - Bestseller HK Limited

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