The Fantasy Sport Industry

Games within Games

Nonfiction, Sports, Reference
Cover of the book The Fantasy Sport Industry by Andrew C. Billings, Brody J. Ruihley, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andrew C. Billings, Brody J. Ruihley ISBN: 9781136318047
Publisher: Taylor and Francis Publication: July 24, 2013
Imprint: Routledge Language: English
Author: Andrew C. Billings, Brody J. Ruihley
ISBN: 9781136318047
Publisher: Taylor and Francis
Publication: July 24, 2013
Imprint: Routledge
Language: English

Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy.

This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond.

The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy.

This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond.

The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

More books from Taylor and Francis

Cover of the book Duct Tape Parenting by Andrew C. Billings, Brody J. Ruihley
Cover of the book Classicism by Andrew C. Billings, Brody J. Ruihley
Cover of the book The Impact of the English Civil War on the Economy of London, 1642–50 by Andrew C. Billings, Brody J. Ruihley
Cover of the book Dyslexia-friendly Strategies for Reading, Spelling and Handwriting by Andrew C. Billings, Brody J. Ruihley
Cover of the book Coming Of Age In The Middle East by Andrew C. Billings, Brody J. Ruihley
Cover of the book Users and Abusers of Psychiatry by Andrew C. Billings, Brody J. Ruihley
Cover of the book Germany's Comeback in the World Market by Andrew C. Billings, Brody J. Ruihley
Cover of the book Skuse'S Complete Confectioner by Andrew C. Billings, Brody J. Ruihley
Cover of the book Depression by Andrew C. Billings, Brody J. Ruihley
Cover of the book The Nature of the Italian Party System by Andrew C. Billings, Brody J. Ruihley
Cover of the book The Mask of Normalcy by Andrew C. Billings, Brody J. Ruihley
Cover of the book Soviet Foreign Policy Today by Andrew C. Billings, Brody J. Ruihley
Cover of the book Education and the Development of Reason (International Library of the Philosophy of Education Volume 8) by Andrew C. Billings, Brody J. Ruihley
Cover of the book History of Criminal Justice by Andrew C. Billings, Brody J. Ruihley
Cover of the book InterMedia in South Asia by Andrew C. Billings, Brody J. Ruihley
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy