The Executive's Guide to Enterprise Social Media Strategy

How Social Networks Are Radically Transforming Your Business

Business & Finance
Cover of the book The Executive's Guide to Enterprise Social Media Strategy by Mike Barlow, David B. Thomas, Wiley
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Author: Mike Barlow, David B. Thomas ISBN: 9781118005231
Publisher: Wiley Publication: December 7, 2010
Imprint: Wiley Language: English
Author: Mike Barlow, David B. Thomas
ISBN: 9781118005231
Publisher: Wiley
Publication: December 7, 2010
Imprint: Wiley
Language: English

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

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