The Emergence of Southern Multinationals
Their Impact on Europe
Business & Finance, Economics, International Economics, Management & Leadership, Planning & Forecasting
| Author: | Louis Brennan | ISBN: | 9780230306165 |
| Publisher: | Palgrave Macmillan UK | Publication: | December 21, 2010 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Louis Brennan |
| ISBN: | 9780230306165 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | December 21, 2010 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
In today's globalised world there is a need to investigate new trends in the global economy which impact on Europe. The emergence of these southern multinationals in Europe is one such phenomenon. This book explores the existing trends and trajectories of these companies, the evidence of their impact and their strategies and processes.
In today's globalised world there is a need to investigate new trends in the global economy which impact on Europe. The emergence of these southern multinationals in Europe is one such phenomenon. This book explores the existing trends and trajectories of these companies, the evidence of their impact and their strategies and processes.
