The Dynamics of Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book The Dynamics of Advertising by Jackie Botterill, Iain MacRury, Barry Richards, Taylor and Francis
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Author: Jackie Botterill, Iain MacRury, Barry Richards ISBN: 9781134434930
Publisher: Taylor and Francis Publication: December 19, 2013
Imprint: Routledge Language: English
Author: Jackie Botterill, Iain MacRury, Barry Richards
ISBN: 9781134434930
Publisher: Taylor and Francis
Publication: December 19, 2013
Imprint: Routledge
Language: English

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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