The Drivers of Wearable Device Usage

Practice and Perspectives

Business & Finance, Industries & Professions, Information Management, Marketing & Sales
Cover of the book The Drivers of Wearable Device Usage by , Springer International Publishing
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Author: ISBN: 9783319303765
Publisher: Springer International Publishing Publication: February 22, 2016
Imprint: Springer Language: English
Author:
ISBN: 9783319303765
Publisher: Springer International Publishing
Publication: February 22, 2016
Imprint: Springer
Language: English

This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions.

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