The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Management
Cover of the book The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business by Rolf Jensen, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Rolf Jensen ISBN: 9780071610858
Publisher: McGraw-Hill Education Publication: September 20, 2001
Imprint: McGraw-Hill Education Language: English
Author: Rolf Jensen
ISBN: 9780071610858
Publisher: McGraw-Hill Education
Publication: September 20, 2001
Imprint: McGraw-Hill Education
Language: English

*"*The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."­­Atlanta Business Chronicle

A fascinating look into the future of business, as featured in Fast Company

The future is uncertain­­the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.

By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions.

In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need.

Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

*"*The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."­­Atlanta Business Chronicle

A fascinating look into the future of business, as featured in Fast Company

The future is uncertain­­the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.

By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions.

In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need.

Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

More books from McGraw-Hill Education

Cover of the book Engaging the Hearts and Minds of All Your Employees: How to Ignite Passionate Performance for Better Business Results by Rolf Jensen
Cover of the book The Power of Thanks: How Social Recognition Empowers Employees and Creates a Best Place to Work by Rolf Jensen
Cover of the book Pathophysiology of Disease: An Introduction to Clinical Medicine 8E by Rolf Jensen
Cover of the book Radiology On-Call: A Case-Based Manual by Rolf Jensen
Cover of the book All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence by Rolf Jensen
Cover of the book Hematology - Oncology Therapy by Rolf Jensen
Cover of the book Small Antennas:Miniaturization Techniques & Applications by Rolf Jensen
Cover of the book German Verb Drills, Fourth Edition by Rolf Jensen
Cover of the book Pharmacotherapy Flash Cards by Rolf Jensen
Cover of the book Understanding Patient Safety, Third Edition by Rolf Jensen
Cover of the book Practice Makes Perfect: French Verb Tenses by Rolf Jensen
Cover of the book How To Get A Phd: A Handbook For Students And Their Supervisors by Rolf Jensen
Cover of the book CMDT 2017 eBook ValPak: CMDT 2017 and Study Guide, Second Edition by Rolf Jensen
Cover of the book Easy Algebra Step-by-Step by Rolf Jensen
Cover of the book Design of Reinforced Masonry Structures by Rolf Jensen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy